Rek

Jan 2023 - May 2023

Rek is peer-based recommendation platform for anyone who is always looking to try new things but is plagued by the burden of choice. Rek is an app that brings recommendations from those you actually trust. Unlike with Google Maps or Yelp where you’re relying on reviews from strangers, bots, and sponsored content, Rek keeps it real.

This was a semester long project from my Master’s Program where we were task with developing a “Pitch-worthy Product.”

Team Members
Natcha Chotnoparatpat
Brian Murphy
Meilin Zhu

Skilled Demonstrated

Design Thinking

• Performed competitive analysis and market research

• Developed brand identity, experience flows, wireframes

• Iterated based on feedback to arrive at high fidelity mockup

UX Research

• Developed hypotheses around user pain points

• Determine research methods for quantitative and qualitative research

• Conducted surveys and interviews to gather quantitative and qualitative data

• Organized and analyzed research outcomes into actionable changes

Product Management

• Defined problem statement and product strategy

• Developed key personas and user scenarios

• Identified success metrics